⭐⭐⭐⭐⭐ 9,900 Reviews | Loved by pups and their dog parents

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This was never planned

I didn't mean to start a dog gear brand nine years ago, but here we are. Simply put, the dog gear on the market basically sucked. It was either durable but ugly, or cute but only made for small dogs. I had to figure out a way to make both work, inspired by my late dog Jib and the adventures we went on together.

So I'm glad you found Wildside, to help keep his legacy alive and keep your dog looking cute while they're out on adventures with you.

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Dogs (and their humans) love it

  • German Shepherd walking on a leash on a sidewalk

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    Got Mt. Milly in XL for my 90lb GSD just to add some color to his wardrobe. It's easy to find colorful gear for my 10lb dog, but the big guy is usually limited to black or brown leather if it's going to be strong enough to be secure on him! W.Wuff

  • Dog wearing a blue harness standing on a patterned rug indoors.

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    Our dog Ralph loves his new summer harness! Thank you for making such a wonderful and durable product! :) Sarah

  • extra large dog harness for great danes

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    These adjustable harnesses are one of the few that will fit my Great Danes. They are very durable and easy to clean! I love all the designs. I also have bought multiple collars and leashes. All incredible quality! Holly

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Grab Your Free Harness Fit Guide

If your dog could talk, they'd probably tell you their harness doesn't fit right. Since they can't, that's where our fit guide comes in.