What 95% of Waterproof Dog Collars Don’t Tell You

Most “waterproof dog collars” only protect the strap. The hardware is coated zinc alloy that chips, rusts, and weakens. At Wildside, we’re the 5%: handmade in Utah, small-batch designs with 100% stainless steel hardware and lightweight military-grade buckles that never rust, never snap, and never look boring.

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Golden retriever standing among green foliage and pink flowers, david austin roses in pink, pink david austin roses, golden retriever next to roses, end of life photos

Our story 🌈 Inspired by Jib, Our Heart Dog

Wildside began in 2017, inspired by our heart dog, Jib. He was our trail partner, adventure buddy, and family. After losing him to cardiac hemangiosarcoma, we made a promise to create gear worthy of the love we share with our dogs — safe, durable, and meaningful. Every collar we make carries his legacy forward, giving dogs more tomorrows filled with adventure.

Is Your Dog’s Gear Really Safe?